Last month the Furniture First Board of Directors approved Austin’s Couch Potatoes of Austin, TX as a new member of the cooperative. Brothers Brian and Travis Morgan opened the store with their friend and business partner Dan Anthony in 2010.
Located in the fastest growing suburb in the country, Austin’s Couch Potatoes has grown into a profitable business with two locations in six short years. A third location is planned to open later this year. The partners combine a no frills, “low-price leader” strategy with an irreverent sense of fun. Children accompanying their parents to the store are distracted by large galvanized tubs of Mr. Potato Head® spuds and parts that they can play with while their parents shop. The store became a roadside attraction in 2014 after the owners commissioned local artists to build a 34 foot by 22 foot tall “monument to comfort.” Three anthropomorphic spuds with brightly colored hats and sneakers sit atop a big green sofa outside the store.