Private Labels

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Private Labels

Let’s face it, competition is tough! One of the hardest things to do in retail is stand out, be different from your competition and offer an exclusive product to your customers. One of the most effective ways to do this is with a private label program. Since Furniture First limits Membership based on geography, our Members can honestly say to their clientele, “We are the only ones in the area that carry this brand.”

When you have a private label program, it’s harder for the consumer to comparison shop for the lowest prices. You then avoid the customer searching for the cheapest apples in town. Our Members can preserve their profit margins with “exclusive” products. This strategy has worked for some of the biggest players in our industry and it can work for you too.

"Our little company has only gotten stronger and wiser since joining FF. I feel that we have gained generations of industry knowledge and have really taken a leap forward in front of our competition. Thanks FF staff and family."

Brian Tex Morgan Austin's Couch Potatoes

"One of the best things about being a member of Furniture First is that it’s a family. Anytime we have any issues regarding merchandising or advertising or any other area, all we have to do is pick up the phone and call. There’s a knowledgeable staff available to us. They’ve been an excellent resource to us."

Pam Miller Miller Brothers Furniture

"Joining Furniture First has been one of the best business decisions I have made. The membership connections and friendships have been invaluable. The Furniture First staff are the best! And, a rebate check for doing what I already do is a bonus."

Bobby Infinger Infinger Furniture

"The things we value most about Furniture First is the Bulletin Board and the other opportunities you provide that help us network. The staff is always available to answer our questions re: new vendors, policies, etc… Keep up the good work! Oh yes and the rebates are nice too!"

David Chesness Lake Country Furniture

"The partnership, buying power, discounts, guidance, mentoring, etc. have been the best decision we have made to improve our success. I would encourage any dealer who wants to succeed to become a member."

Jason Wilson Wilson Furniture

“We joined Furniture First to take advantage of the extra discounts and rebates! However, the information available through networking and the exchange of ideas with fellow retailers is worth the cost of Membership alone - many of America’s best furniture retailers are Members of Furniture First and I’m glad we’re able to associate and learn from them!”

Randy Coconis Coconis Furniture

"Joining Furniture 1st has been one of the best decisions I have made for my furniture business. Thank you Furniture 1st!"

Jack Steger Steger's Furniture

"It seems like they are always helping me and the other members every day of the week. great people and management! I have learned so much being associated with this gang."

Richard Dunhoff Weis Furniture

"We joined Furniture First with the intention of saving money via rebates and discounts, but it has also exceeded our expectations with streamlining our operations due mainly to networking with other dealers at our Symposiums."

Bob White Godwin's Furniture

"Having access to like-minded furniture retailers across the country tied in with Extraordinary BUYING POWER for products and services, is our Furniture First advantage."

Ron & Pete Cardi Cardi's Furniture & Mattress

"Kittle’s joined Furniture First in 2018 and could not be happier with our decision. The bench-marking, support resources available, willingness of members to share, and professionalism of the Furniture First staff all validate the wisdom of our decision to become part of the Furniture First family."

Eric Easter Kittle's Furniture

"Every interaction that I have with another Furniture First member gives me a piece of gold that I can use in my business. The membership represents the best in the country of business people who are plugged into their business and giving it their all. That's who I want to hang out with and hear from."

Beckey Waldrop Miller Waldrop Furniture

"Grateful to be part of the Furniture First family. The staff of Furniture First are first class, and every vendor partner and retail member I have met have been super helpful. Proud 9 year member of Furniture First!"

Kenny Kemper Kemper Home Furnishings

“Joining Furniture First is one of the best investments that we, as an independent furniture dealer, have made. It puts us on a level playing field with multi-store operations because we are able to purchase merchandise at the same price. It also opens you up to a world of vendors that you would never have shopped or heard of otherwise. Furniture First staff always have an open ear and give advice in the dealer’s best interest. It is nice to belong to an organization that cares.”

Lester Gorin Gorin’s Furniture

"The very best we get out of the group is the relationships we’ve developed and the trust and the willingness to help each other. Also, the management of Furniture First is very good at stretching us and taking us out of our comfort zone. Even though our company has been there 67 years, they remind us that we need to shape up because the marketplace is changing."

Dean Swanson Ernie's in Ceresco